Course Overview

The importance for modern businesses to understand the need for a strategic social media presence cannot be understated. From creating an outlet to directly connect with consumers, to providing insight into buying behaviour boosting SEO rankings, social media has evolved to serve as the glue that binds together and enhances a digital marketing strategy and the overall brand experience for consumers. This course will train you on various social media platforms and their tools & techniques and aims to make you an accomplished social media marketer, using effective, proven methodologies

Course Objectives

  • Understand why your website never shows up in a web search and how this can be rectified.
  • Take away powerful checklists that save you the hassle of memorizing hundreds of factoids.
  • Learn how to write in a search-engine-friendly manner that also appeals to humans.
  • Run your own line business

Course Learning Outcome

  • CLO 1 – Orally explain 5 importance of SEO for our websites
  • CLO 2 – Able to respond to 3 right approaches of customisation to the client in a group
  • CLO 3 – Perform search rankings with high visibility settings for a client
  • CLO 4 – Interpret 2 challenges in building a SEO team
  • CLO 5 – Select 3 keywords, priorities, and goals into a SEO idea bank

Target Audience

  • Business Owners
  • Managers
  • Marketing Professionals
  • Social Media Personnels

Delivery Methodology

  • Theory
  • Practical
  • Group Discussion
  • Reading

Duration

  • 5 Days

Course Outlines

Module 1: Clarify Your Goals

  • Understanding SEO
  • What are the overall goals for my business?
  • Understanding the functions of my website
  • How to my website connects to my business goals
  • Why is so important to attract visitors to my website

Module 2: Customise Your Approach

  • Developing a SEO Plan
  • B2B
  • B2C
  • SMEs
  • Large organisation
  • Brick & Mortar
  • Blog
  • Web Designer
  • Non-Profit

Module 3: Eternal Truths of SEO

  • Robots deliver
  • How to change algorithms
  • Limitations in SEO
  • Developing Rankings and its impact
  • Exploring that SEO don’t like tricks

Module 4: How the Search Engines Work Right Now

  • Understanding the current trend
  • Exploring google basic, bing basics, yahoo basics
  • Organic web and blended search ranking
  • Impact of paid placement
  • Social and mobile web
  • SEO trend Spotting

Module 5: Get your team on Board

  • Marketing, Sales and PR
  • It webmasters and Programmers
  • Graphic designers
  • Writers and editors
  • Executive and product Managers

Module 6: SEO Preparation

  • Keywords
  • Baseline Assessment
  • Competition
  • Analysis and Goals

Module 7: Implementation

  • Basic site optimisation
  • Site Structure improvements
  • Link building
  • Building contents and link for engagement
  • Social media marketing
  • Local and selling through search
  • Special opportunities: video and mobile – an introduction
  • Research and development
  • SEO status report

For Inhouse programme there will be a free 6 mths SEO Package Free

For more information, please contact:

                           Certified Seo Strategist: Pivot, Adapt & Plan For The Future

DATE, VENUE AND FEES

24-28 June 2024, 22-26 July 2024, 12-16 Aug 2024, 9-13 Sept 2024, 14-18 Oct 2024, 11-15 Nov 2024, 9-13 Dec 2024

  • All the programmes can be conducted in house.
  • For SEO programme (inhouse only) they will be given a free six-month SEO package worth MYR 9,000

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