Course Introduction

Digital marketing is a dynamic field that leverages digital channels to promote products or services. This course provides a comprehensive overview of digital marketing strategies and explores how AI tools can enhance marketing efforts, improve targeting, and drive better results.

Course Benefits

Participants will gain a solid understanding of digital marketing principles and learn how AI tools can optimize marketing campaigns. They will discover how AI can automate tasks, analyze large datasets, and personalize customer experiences, leading to improved efficiency and effectiveness in digital marketing.

Course Objective

The objective of this course is to equip participants with the knowledge and skills to leverage AI tools in digital marketing. By the end of the course, participants will understand how AI can enhance various digital marketing channels and strategies, enabling them to achieve better campaign outcomes.

Course Outcome

Upon completion of the course, participants will have a comprehensive understanding of digital marketing principles and the integration of AI tools. They will be able to develop and implement digital marketing strategies that leverage AI to optimize targeting, automate tasks, and enhance customer experiences. Participants will be equipped with the skills to drive better results and achieve marketing objectives using AI-powered digital marketing techniques.

Course Outline

Day 1 – Introduction to Digital Marketing

  • Overview of Digital Marketing
  • Digital Marketing Channels and Platforms
  • Understanding the Buyer’s Journey
  • Developing a Digital Marketing Strategy

Day 2 – Digital Marketing Techniques and AI Integration

  • Search Engine Optimization (SEO) and AI-driven Keyword Research
  • Pay-Per-Click (PPC) Advertising with AI-based Ad Targeting
  • Social Media Marketing and AI-powered Social Listening
  • Email Marketing and AI-driven Personalization

Day 3 – Analytics, Optimization, and AI Automation

  • Introduction to Web Analytics and AI-driven Insights
  • Conversion Rate Optimization (CRO) with AI-based Testing
  • AI-powered Content Creation and Recommendation Systems
  • AI Automation in Digital Marketing Campaigns

Delivery Methodology

  • Theory
  • Data Collection and Analysis
  • Predictive Analytics
  • Practical Sessions

 

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Digital Marketing With Ai Tools

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