Digital Marketing 101

Course Description

This course provides you with an introduction to key digital specialisms, from mobile and social media marketing to email, PPC, and SEO.

Course Objectives

After completing this course, students will be able to:

• Understand in a broad view what are comprises in digital marketing.
• Get to know the process and concepts of some digital marketing components.
• Have an overview of what will be needed for your business to move on in digital marketing.
• Understand the core functions & principles of digital marketing.

Course Highlights

Introduction
• Global and Malaysia Statistics
• What is Digital Marketing

SEO (Search Engine Optimization)
• The process of SEO
• The concept
• Examples

SEM/PPC (Search Engine Marketing/Pay Per Click Advertising)
• Explanation on PPC
• The process
• The concept
• Keyword Analysis

Digital Display Advertising
• The process
• Different types of Display Advertising

Content Marketing
• What content marketing is
• Benefits of content marketing
• On-site as well as off-site content marketing

Email Marketing
• The process
• Best practice
• About List Building

Social Media Marketing
• The trends
• The channels
• Social crisis management

Mobile Marketing
• The process
• Mobile marketing techniques

Influencer Marketing
• What is influencer marketing

Analytics
• Google Analytics

More Info

If you need further info on this program, all you need to do is to fill up the form in this page and/or call/email us. We will brief you on the details of this program and guide you all the way!

You can also download the Program Brochure for more detailed explanation on the program.

For more information, please contact:

• Hotline – 03 77 83 3333
• Email – info@axsel.com.my 
• Web – www.axsel.com.my

or Fill up this form to make an quick enquiry. Our personnel will be in touch with you shortly.