This is a 2 day program. Get in touch with us by filling up the enquiry form below or calling/emailing us.
This program is Claimable under the SBL Scheme.
Course Description
This course provides you with an introduction to key digital specialisms, from mobile and social media marketing to email, PPC, and SEO.
Course Objectives
After completing this course, students will be able to:
• Understand in a broad view what are comprises in digital marketing.
• Get to know the process and concepts of some digital marketing components.
• Have an overview of what will be needed for your business to move on in digital marketing.
• Understand the core functions & principles of digital marketing.
Course Highlights
Introduction
• Global and Malaysia Statistics
• What is Digital Marketing
SEO (Search Engine Optimization)
• The process of SEO
• The concept
• Examples
SEM/PPC (Search Engine Marketing/Pay Per Click Advertising)
• Explanation on PPC
• The process
• The concept
• Keyword Analysis
Digital Display Advertising
• The process
• Different types of Display Advertising
Content Marketing
• What content marketing is
• Benefits of content marketing
• On-site as well as off-site content marketing
Email Marketing
• The process
• Best practice
• About List Building
Social Media Marketing
• The trends
• The channels
• Social crisis management
Mobile Marketing
• The process
• Mobile marketing techniques
Influencer Marketing
• What is influencer marketing
Analytics
• Google Analytics
More Info
If you need further info on this program, all you need to do is to fill up the form in this page and/or call/email us. We will brief you on the details of this program and guide you all the way!
You can also download the Program Brochure for more detailed explanation on the program.
For more information, please contact:
- Hotline – 03 77 83 3333
- Email – info@axsel.com.my
- Web – www.axsel.com.my
or Fill up this form to make an quick enquiry. Our personnel will be in touch with you shortly.