Overview

The Google Ads Training course is designed to equip participants with comprehensive knowledge and practical skills to effectively utilize Google Ads for advertising campaigns. Through a combination of theoretical insights, hands-on exercises, and real-world case studies, participants will gain proficiency in leveraging Google Ads to drive targeted traffic, increase conversions, and optimize return on investment (ROI) for businesses.

Objectives

By the end of the workshop, participants will be able to:

  • Understand the fundamentals of Google Ads and its various components.
  • Create effective Google Ads campaigns tailored to specific business goals.
  • Implement advanced targeting strategies to reach the right audience.
  • Optimize ads for maximum performance and ROI.
  • Analyze campaign metrics and utilize data-driven insights for continuous improvement.
  • Stay updated with the latest trends and best practices in Google Ads.

Output

Upon completion of the Google Ads Training course, participants will:

  • Possess a comprehensive understanding of Google Ads and its functionalities.
  • Develop proficiency in creating, managing, and optimizing Google Ads campaigns.
  • Gain practical experience through hands-on exercises and case studies.
  • Acquire skills to drive targeted traffic, increase conversions, and maximize ROI for businesses.
  • Receive a certificate of completion attesting to their proficiency in Google Ads.

Course Outlines

Day 1: Introduction to Google Ads and Campaign Setup

Module 1: Introduction to Google Ads

  • Overview of online advertising landscape
  • Introduction to Google Ads platform
  • Understanding ad types and formats

Module 2: Setting Up Google Ads Account

  • Creating a Google Ads account
  • Account structure and settings
  • Billing and budgeting options

Module 3: Keyword Research and Ad Copywriting

  • Conducting keyword research
  • Creating compelling ad copy
  • Best practices for ad extensions

Day 2: Campaign Management and Optimization

Module 4: Campaign Creation and Management

  • Campaign objectives and goals
  • Ad group organization
  • Bidding strategies and budget optimization

Module 5: Targeting and Audience Segmentation

  • Understanding audience targeting options
  • Geographic, demographic, and interest-based targeting
  • Remarketing and audience exclusions

Module 6: Ad Performance Tracking and Optimization

  • Setting up conversion tracking
  • Analyzing key performance metrics
  • A/B testing and continuous optimization techniques

Day 3: Advanced Features, Reporting, and Compliance

Module 7: Advanced Features and Strategies

  • Dynamic ads and ad customizers
  • Ad scheduling and ad rotation settings
  • Advanced targeting options (e.g., in-market audiences, affinity audiences)

Module 8: Campaign Reporting and Analysis

  • Generating reports in Google Ads
  • Interpreting campaign performance data
  • Leveraging insights for strategic decision-making

Module 9: Compliance and Policy Guidelines

  • Understanding Google Ads policies
  • Ensuring compliance with advertising regulations
  • Strategies for maintaining account health.

Module 10: Industry Trends and Future Outlook

  • Exploring emerging trends in online advertising
  • Anticipating future developments in Google Ads
  • Strategies for staying updated and adapting to changes

Delivery Format

  • Instructor-led sessions
  • Hands-on exercises and practical assignments
  • Interactive discussions and Q&A sessions

 

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