Certified Social Media Specialist

INDUSTRY BACKGROUND

Generally, large corporations have struggled to get the word out about their services and products. In today’s world, social media has evolved into a powerful tool for spreading your message. It’s also worth noting that during the Covid-19 pandemic, social media was the only way to get the word out to people.

An average Malaysian person spends nine hours and 18 minutes a day browsing the Internet, which equates to 141 days a year. Malaysians also spend three hours and one minute a day on social media, equating to 46 days a year

Source: https://www.theedgemarkets.com › article › average-mala   28 Jan 2022

Though selling your products or services online may appear daunting, the importance of social media cannot be overstated. Despite this, many marketers use social media to promote their goods and services. By using social media platforms for their business, many salespeople outsell their peers.

As of January 2021, about 86 percent of the Malaysian population were active social media users. This was an increase of 24 percent compared to 2016, in which the social media users amounted to approximately 62 percent of the total population in Malaysia. Among all social media platforms available there, Facebook was the leading social media platform. YouTube sees the highest number of users with a penetration rate of 94%, followed by Facebook at 89% and Instagram at 75%

SOURCE: https://www.statista.com/statistics/883712/malaysia-social-media-penetration

The numbers, after all, don’t lie! The data from social media research shows that these platforms can completely transform the way we do business. The massive influence these platforms have on today’s population creates an ideal environment for a company to succeed.

THE IMPACT TO THE INDUSTRY

Social media has revolutionised the way businesses are conducted by:

• Enabling startups to reach a targeted audience via digital means.
• Shifting the way businesses interact with their customers.
• Assists businesses in determining who their potential customers are and then strategically targeting them to increase sales.
• Enabling companies to receive upfront value before requesting something from a perspective.

Small businesses turn to social media first to promote their products and services. It is the most effective platform for social media managers to demonstrate their company’s value to others.

Create custom reports for your most important data and monitor its progress regularly. You can use these reports to look at click-through rates, engagement rates, and a variety of demographics. This will assist you in determining which content most appeals to your target audience.

Furthermore, people visit your company’s social media page because they like your products’ style and tone. On social media, try to develop your brand personality in front of your

Small businesses and many startup companies can benefit from social media. While promoting posts on social media, you must maintain authenticity and consistency.

THE PROGRAMME

Social media is a powerful revolution that has changed our lives all round; it has changed the way that we socialise, conduct our businesses, engage in political affairs, build professions, and set job recruitments. This programme provides an in-depth and comprehensive introduction to the core essentials of social media marketing within the digital marketing space. After an introduction to digital marketing and major social media platforms, one will learn to establish an online presence, create posts, build a following, and manage your social media accounts. You’ll develop skills in creating and managing advertising campaigns in social media and learn to evaluate the results of your marketing efforts.

OBJECTIVES

• To create and analyse an effective advertising campaign for your target audience
• To create a creative brief that includes the assets for your paid ad
• Create, edit, and troubleshoot ads in Facebook Ads Manager
• Establish and manage a social media presence

PROGRAMME LEARNING OUTCOME

• Apply the skills learned in the course effectively
• Able to set up and manage social media accounts efficiently
• Implementing social media campaigns effectively
• There is an increase in demand for social media specialist

ENTRY REQUIREMENT

Basic understanding of IT

ASSESSMENT METHOD

Candidates will need eill be involved in assignments group as well as individual and class participation

LEARNING MATERIALS

There will be a student manual and lab workbook for each participant will be provided

COURSE OUTLINE

 

 

Duration:  Days

PROGRAMME DELIVERY METODOLOGY

• Face to Face or Online Training
• Practical/ Lab Exercise

AWARDING THE QUALIFICATION

The Cyber Security and Information Technology (CIIT) market presence, be it among the practitioners or manufacturers is highly volatile, constantly evolving and progressing at such an exponential rate of development, innovation and advancement. Therefore, if CTOs, CSOs, CISOs, IT Managers, Cyber Managers, IT Directors, Information Risk Directors and Cyber/Information Technology Consultants and practising Professional do not keep in tap or remain within the pace of changes and development they then would become obsolete or redundant within their own organisation and therein cripple the existence and survival of their organisation to the onslaughts and offensive penetration of the dark and deep web perpetrators.

As such, Cyber Security and Information Technology (CIIT) becomes a vital and critical component of the business facet. It is a very domineering and imperative business issue for all companies, corporations and government agencies today irrespective of the size or volume of business. Cyber criminals and delinquents are sprouting any and everywhere. Their embryonic destructive activities are bringing organisations to their knees for answers to counter and thwart the offensive cyber and IT threats.

Therefore, CIITnet acts as the gateway as well as gatekeeper for Cyber Security Intelligence and Information Technology parameters, fraternity, practitioners as well as the organisations to which they represent. CIITnet is the very engine which will propel the mechanics and net web of the Cyber Security Intelligence and Information Technology agenda, driving the essence of Cyber Intelligence to the front and push the issues right to the top of concerns among the professionals who make the decision to drive the robust pathway of the Information Technology charter, framework, imprints and support network of the organisation.

The intent was to nurture, develop and encourage a cohesive effort of merging everyone’s thinking and practicalities to build a defence so strong that criminals and attackers can no more try to be in the front but lack behind on their possibilities to thwart the strength which can be built up by being together and working hand in hand to push the culprits beyond the cliff.